Lead With Significance

March 8, 2022

What We Believe

‍WORKOPTI closes the strategy-execution gap to enable Executives to lead with significance in a complex world.

WORKOPTI is a strategic planning platform to fuel business efficiency with 24 published case studies.

‍Strategy is vital to business success. However it doesn't matter how great the strategy is; because without influence it doesn't get executed. WORKOPTI enables enterprise to own their strategy with excellence because the ability to influence teams is baked into how strategies are documented in the platform.

WORKOPTI is the strategic planning platform to fuel business efficiency. According to McKinsey, "Experts in operating-model design have long known the importance of aligning a company’s operating model with its business strategy." WORKOPTI is the fastest way to sync business strategy with the a company's operating model filtered through who is working on what to fuel business efficiency.

WORKOPTI enables enterprise to own their strategy with excellence because the ability to influence teams is baked into how strategies are documented in the platform.

In our hybrid-working world, Executives impacts organizations at every level through influence. As we all work everywhere, culture is the connective tissue that deeply connects Leaders and teams across the enterprise to their why everyday.

Leading with influence is how culture directly fuels business efficiency. Leveraging Infleunce is how Leaders unlock culture to drive change in both business and society. We believe that successful businesses do not operate in a vaccum. It our responsibility as Leaders to leave our world better for our children through the choices we make a society today.

In our hybrid-working world, Executives impacts organizations at every level through influence. As we all work everywhere, culture is the connective tissue that deeply connects Leaders and team to their why everyday.

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At Content Economy Co., we created WORKOPTI to combat the preformance activism that has enveloped our world in the wake of George Floyd.

WORKOPTI closes the strategy-execution gap to enable Executives to lead with significance in a complex world.

We knew had to make it easy for executives to access the insights necessary to drive change today. In 2020 we sat with over 250 Senior Executives at well known organizations ranging from VIACOMCBS (now known as Paramount) to PepsiCo, who were looking for ways to better impact both society and their businesses bottom line through their strategy. However, we also found that these executives have been consistently been constrained by lack of visibility into cross functional processes that govern marketing success. Marketing success hinges on Leaders ability to deeply embed their strategy within the tactics the team the report into them execute daily to successfully convey the story of their brand. Marketing in 2022 is just the method through which an enterprise shares with society who they are and with their employees the culture the enterprise believes in. WORKOPTI enables enterprise to operate at the speed of culture.

WORKOPTI is the fastest way to sync business strategy with the a company's operating model filtered through who is working on what to fuel business efficiency.

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Strategy first is how businesses win.

If you don't have a plan you do not win.

Our world has changed.

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Marketing in 2022 is just the method through which an enterprise shares with society who they are and with their employees the culture the enterprise believes in. WORKOPTI enables enterprise to operate at the speed of culture.

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Post 2020, we have all been through the fallout of Covid. We have all be through the fallout of racial and societal inequality at a global scale that was bought to boiling point in 2020. We have all seen that we are all deeply conneced, and we all know it isonly together that we can create a better world for ourselves and our children.

It is important today that Leaders can confidently strategize the create a better world for us all. In context of business at global scale, at WORKOPTI we believe profitability is the outcome of strategizing confidently. Confident strategy is not a perfect strategy. Confident strategy is aware of all the dependencies that effect business outcomes. In WORKOPTI, a confident strategy leads to profitability. Confident strategy comes from being deeply connected to all the dependencies within the ecosystem modern enterprises operate in today.

WORKOPTI is an ecosystem for change because success happens in an ecosystem. No one is successful alone. Therefore as you to lead with significance and amplify your culture through WORKOPTI, Leaders + Teams work together to lay the foundations for a sustainable competitive advantage.

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In WORKOPTI, a confident strategy leads to profitability. A confident strategy isn't perfect. A confident strategy is about deeply integrating all the facets of the ecosystem that your business relies on for success.

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McKinsey states, "How well is your company’s operating model keeping up with its evolving strategy? Under pressure to respond more quickly to rapidly changing competitive circumstances, executives today are more likely to adopt a rolling strategic plan that they update as needed instead of the three-to-five-year plan that was once standard. Reorganization follows, as often as every two years—followed by a new operating model that can take as long as two years to implement. Companies scarcely have time to complete one organizational redesign before starting the next one. Change at that pace can create a disconnect between a company’s strategy and its operating model—aggravating existing problems, creating arbitrary or disconnected reactions, and breeding organizational confusion. Efforts to redesign the operating model can be too tactical to create real value. They often move departments and individuals around and change reporting lines without fundamentally shifting how an organization functions to support its strategy. And the more the intuition and cognitive biases of executives shape the process, the more an operating model can lack the grounding in the business strategy, fact base, and competing perspectives that enable it to support a company’s goals. Instead of drawing out the link between the strategy and organization, the new design may merely confirm existing biases and social dynamics."

We all live in a world of ecosystems, and we are all deeply interconnected. Hence why do we lead organizations in way were leaders are only able to optimize strategy in a post-mortem way. When strategy is not optimized, in real-time, enterprise lose market share.

Real-Time Strategy Optimization is how enterprises win today. For projects where WORKOPTI has been deployed, the status update meeting has been eliminated which allows Leaders + Teams to spend more time together optimizing strategy verse just trying organize task lists. This has allowed us to decrease meetings by 25% within organizations who have participated in our Design Partner Program. WORKOPTI is a strategic planning platform to fuel business efficiency with 24 published case studies.

WORKOPTI ensures Leaders have answers to the most important conversations Leaders need to be having with their teams today. Mastering these question moves enterprises forward successfully in a world that is only increasing in complexity each day.

What do we need to be able to do to create value?

WORKOPTI starts out every assessment with our customers beginning in our Design Partner Program with understand what Leaders need today to lead with significance and make their organizations more successful through exponential value creation. In order to successfully manifest success for our clients, we all must accept as McKinsey Co states , "Not all work is equally valuable, nor are all parts of an organization."

Real-Time Strategy Optimization is how enterprises win today.

WORKOPTI quickly identifies the work streams, teams, and business units that directly drive business growth and profitability. WORKOPTI ensure every member of the team is armed with the right strategy for the right time. WORKOPTI built a task manager for leaders to centralize all the insights within all the work streams to fuel business efficiency connected to effective strategy documentation. This is how across our Design Partner Program that included leaders from Twitter, Brex, Comcast, Amazon and 150 other organizations who have increased their productivity by 70% per user.

What institutional capabilities do we need to capture this value?

We all live in a Hybrid Working world. According to CNBC, "LinkedIn’s Global Talent Trends 2022 report shows that of more than 500 C-level executives surveyed, 81% said they’re changing their workplace policies to offer greater flexibility. But emerging data is beginning to show that hybrid work can be exhausting, leading to the very problem workers thought it could solve: burnout. More than 80% of human resources executives report that hybrid is proving to be exhausting for employees, according to a global study by employee engagement platform TinyPulse. Workers also reported that hybrid was more emotionally draining than fully remote and more taxing than even full-time office-based work."

At WORKOPTI, we take a human-first approach to leadership. This practically means that we are obsessive about getting Leaders + Teams their time back. With our Design Partner Program, Leaders where able to eliminate the status update meeting through using WORKOPTI. This lead to a 25% reduction in meetings for Leaders who ran their strategies through WORKOPTI which helps to keep teams from burn out.

CNBC also writes, "In Gallup’s 2021 State of the Workforce study, 91% of employees who work remotely at least part of the time are hoping to continue doing so after the pandemic. So why the claims of exhaustion? Voyles says it centers on uncertainty and lack of control. “Some employees moved to hybrid only to have to go back to remote as new variants emerged, and that speaks to the uncertainty,” she says. The lack of control comes in the form of companies claiming to offer flexibility only to then dictate, in many cases, which or how many days or which hours employees must be present. “Hybrid requires frequent changes to daily habits,” Voyles says. “One day a worker is in the office, and then the next they’re working from home and there’s no consistency or rhythm to their week. When a company tells you which days to do that, all the back and forth can be exhausting.”

WORKOPTI is the connective tissue between leaders and teams in a hybrid working world.

“Hybrid requires frequent changes to daily habits. One day a worker is in the office, and then the next they’re working from home and there’s no consistency or rhythm to their week. -- Elora Voyles, people scientist, TinyPulse

Do we have these capabilities today—and where?

WORKOPTI unlocks strategy to fuel business efficiency. At Content Economy Co. we built WORKOPTI for the modern leader + teams.

We believe that Faster Decision Making + Data Insight = Better Strategy.

Better Strategy is how modern leaders and team lead to the next level of success.

McKinsey writes, "Here is where a company begins to look inward to understand whether the functions and capabilities it needs to create value currently exist—or need to be developed. Understanding whether there are distinctive institutional capabilities and where they lie involves answering a few further questions: Which functions and capabilities should reside within the corporate center versus within the business units? Who should be empowered to make key decisions and manage the budget or allocation of resources? What are the most critical roles within the organization, and do we have the best people assigned to those roles?"

Through our Enterprise User Workflow Builder, Leaders attach the right OKR/KPI to right work stream to increase the velocity of success via WORKOPTI.

What are the implications for our operating-model design?

Using WORKOPTI, leaders are finding it easier to evaluate their direct reports and elevate those who do exceptional work to ensure positive career progressions in a hybrid working world. In fact, WORKOPTI streamlines reporting all the way to C-Suite to ensure modern leader and teams work optimized today.

McKinsey writes, " Building a road map for operating-model design requires a company to prioritize existing strengths and redress strategic weaknesses—by reconfiguring, building, or acquiring new capabilities to ensure it can deliver on its strategic goals. Before embarking on the full operating-model redesign process, a company should articulate any implications coming out of the above assessment and ensure that the design of the operating model reflects them. For our airline example, these implications included ensuring frontline ground-crew employees were well paid and had clear paths to promotion. They also included narrowing the span of control for supervisors to emphasize coaching and support. And they included empowering ground-crew-operations leadership with decision rights."

WORKOPTI enables leaders to map talent to value to fuel business efficiency. It is imperative today for Leaders "to put people with the right skills and capabilities into the right jobs and the best people into the most critical roles. This will make it easier for executives to adapt to changes in strategy and operating model—as well as to address gaps between the current and desired future state."