Why Marketing Operations Management Matters For Leaders + Teams Today?

Today, Marketing is the lifeblood of every business because without securing real attention, no business can sell anything.

When WORKOPTI evaluates its customers, we first seek to understand what our customer wants to accomplish at both a Quarterly and Annual Goal Setting Basis. When attach business goals to the process of marketing operations management in WORKOPTI, the results are explosive. Across over 153 members of our Design Partner Program including leaders from Amazon, Adidas, and Twitter, WORKOPTI increase productivity by 70% and reduces weekly meetings by 25%.

Now lets discuss marketing operations:

Marketing operations is an umbrella term that describes the people, processes, and technology that power a business’s overall marketing strategy and increase it's chances of success. To drive growth for busienss today across categories, marketing operations managment needs to modernize. In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda. To drive growth for busienss today across categories, marketing operations managment needs to modernize. In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda.

Therefore, marketing operations management is critical for businesses today.

This is the opportunity no one in the market is tackling head on for Leaders + Teams with a productivity platform focused on being the System of Record for Marketing Operations Management.

WORKOPTI rewires departments for agility, collaboration and accountability by bring together the people, technology, and processs in one productivity platform to increase busienss success. Early Data from Design Partners is that Leaders + Teams are saving 28 hours a week with WORKOPTI. This is a 70% productivity increase on a 40 hour work week.

Our Design Partners are Leaders + Teams who come from Venture Capital, CPG, Advertising Agencies, Award Shows, Media, EdTech and FinTech.

We believe it’s less about changing what marketing does, but transforming how work gets done in the fastest way possible. WORKOPTI unites LEADERS + TEAMS cross departmentally so that visibility can be maintained at any time while also ensuring clear accountability across teams.

When WORKOPTI evaluates its customers, we first seek to understand what our customer wants to accomplish at both a Quarterly and Annual Goal Setting Basis. When attach business goals to the process of marketing operations management in WORKOPTI, the results are explosive. Across over 153 members of our Design Partner Program including leaders from Amazon, Adidas, and Twitter, WORKOPTI increase productivity by 70% and reduces weekly meetings by 25%.

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Leaders + Teams do not have time to waste

Existing solutions are designed to make Leaders + Teams proficient at the platform but not successful at their business.

WORKOPTI rewires departments for agility, collaboration and accountability by bring together the people, technology, and processs in one productivity platform to increase busienss success. Early Data from Design Partners is that Leaders + Teams are saving 28 hours a week with WORKOPTI.
This is a 70% productivity increase on a 40 hour work week.
Our Design Partners are Leaders + Teams who come from Venture Capital, CPG, Advertising Agencies, Award Shows, Media, EdTech and FinTech.


About WORKOPTI

WORKOPTI is a strategic planning platform to fuel business efficiency with 15 published case studies.

Link to 1 Pager: https://docsend.com/view/3dycfdpgw8nbv8jm

Today, WORKOPTI centralizes all APIs (for MarTech) into our Task Manager for Leaders to close the gap between strategic planning and marketing operations management.

As of January 2022, we are grateful to have worked with Leaders from 153 Organizations to increase productivity on average by 70% per user across business categories in our Design Partner Program –including Leaders from Comcast, Amazon, Twitter, Adidas, Digiday, Wormhole Labs, Mediamint, Shorty Awards and many others

One of our published case studies resulted in a monetary increase of $35M dollars (shared below) in billables using WORKOPTI to close the gap between strategic planning and marketing operations management at a Large Global Advertising Agency.

Case Study: https://www.workopti.com/post/large-global-advertising-agency

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