WORKOPTI is the only System of Record for Marketing Operations Management. WORKOPTI sync tasks with business outcomes to understand the value of the work everyone does in marketing operations daily. This empowers Leaders + Teams to strengthen their knowledge management capabilities to proactively accelerate their business growth through unlocking human capital at both the Leadership + Team level simultaneously.
Today, Leaders must "capture value and drive impact at levels previously thought unimaginable by building individual capabilities across four quadrants" according to McKinsey.
It is a fact that "the key to driving sustainable long-term performance is to place an equal emphasis on how the organization makes money (performance) and how leaders run the place (health). Companies that do so outperform their peers threefold" (Mckinsey, 2021).
To increase their competitive advantage Leaders + Teams must instuitionalize the digitalization of workflows and operationalize collaboration across silos. WORKOPTI enables Leaders + Teams to effectively do this in the area of Marketing Operations Management. WORKOPTI is the only System of Record for revamping capability-building programs in the area of Marketing Operations Management across all siloes to enable Leaders to focus on helping employees develop knowledge, skills, and behaviors in the four key areas McKinsey highlights in their research.
Learn more about WORKOPTI here.